Audience

 Audience

1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups? You can revise Pyschographics here

.Its fourteen plus

2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:  one of the witches is a black person so the black community see themselves reflected.

Personal Relationships: an example of personal relationship is the relationship between Lyra and the boy.

Diversion (Escapism): audience can use his dark materials to escape reality and enter fantasy.

3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer. 

visceral- an example of this is Mrs Coulter ripping the witch wing off.

vicarious- audience can experience  time travel and flying for the first time as watching his dark materials.

4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above. some reviews are positive and negative.  

"It looks great, it's robustly made, and there are great actors everywhere, occupying well-built universes. 

5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it?

 some fan loves it because it looks and its beautifully made and there are great actors everywhere while some other fans didn't like it but it doesn't aspire as much wonder as it ought to