Introduction to OSP

 Introduction to OSP: Influencers blog tasks

Read this article in The Week magazine on the rise of social media influencers and answer the following questions:

1) What years did YouTube, Twitter and Instagram launch? youtube 2005, twitter 2006 and instagram 2010

2) What is the definition of an influencer? Influencers are people who make content to entertain others.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Ksi is an example of an influencer who has 12.5 Instagram followers and gets promoted by Adidas 

4) How big is the influencer industry according to the article?

By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022

5) What are the problems associated with being an influencer? Receiving hate comments by people who dislike their content.

6) Why is it suggested that audiences actually like being sold products by influencers? This is because audiences look up to influencers and want to be like them.

7) What representation of beauty is often found on Instagram or other influencer sites? An unhealthy body ideals such as having a small waist.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?