BLACKPINK - How You Like That: Blog tasks

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? They are known as blinks

2) What audience pleasures are offered by the music video for How You Like That? Fans interact through fan calls on social media.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

The dance break scene- This is because it shows their amazing ability of dancing and makes the fan want to learn the dance.
The  scene with the purple hair member in a black dress in a mysterious place. This is because it has the fans questioning how she go there. The scene with all the girls at down with a bird hanged in the back.

4) How was the How You Like That music video marketed and promoted to the audience?

5) Why is K-pop a global phenomenon and what has helped it to become so popular?