The Times case study - Audience and Industries
Audience
1) What is the main readership demographic for The Times newspaper? Add as much detail as you can.
The Times target audience is older with over half the audience aged 55+
The main readership demographic is middle to upper class audience as the news paper targets highly educated people to discuss hard news.
2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?
2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?
This means Times readers are likely to be professionals, managers or company owners.
The times discussed hard news such as climate change or government affairs and use high level vocabulary which targets educated people as they would be interested in it and understand what the news paper is addressing.
3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied?
4) What are the main audience pleasures offered by the Times? Use Blumer & Katz Uses and Gratifications theory. Surveillance and information is one of the audience pleasure offered by the times as it informs us about news that we not know and tell us what 's going on in our surrounding so we are more aware and educated on it.
5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.
4) What are the main audience pleasures offered by the Times? Use Blumer & Katz Uses and Gratifications theory. Surveillance and information is one of the audience pleasure offered by the times as it informs us about news that we not know and tell us what 's going on in our surrounding so we are more aware and educated on it.
Industries
1) Who owns the Times? Write the name of the company AND the billionaire who owns the company. Rupert Murdoch owns the company
2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?
3) How has the Times reacted to the decline in print sales and the growth of the internet?
4) What does IPSO stand for and what is IPSO's job?
5) Why do some people want stronger regulation of British newspapers?
Extension tasks
1) Who owns the Times? Write the name of the company AND the billionaire who owns the company. Rupert Murdoch owns the company
2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?
3) How has the Times reacted to the decline in print sales and the growth of the internet?
4) What does IPSO stand for and what is IPSO's job?
5) Why do some people want stronger regulation of British newspapers?
Extension tasks
Read this Guardian column on the pleasures of print newspapers and the dangers of the digital age. Do you think newspapers will continue to exist in the future? Why?
Read this Guardian column on IPSO, the press regulator. Why does Polly Toynbee suggest IPSO has been a "total failure"?
Read this short Press Gazette feature on the Times's paywall. Why does the Times head of digital describe the paywall as a success?
You may also want to watch this video from fantastic Media teacher Ms Fisher explaining The Times and the Daily Mirror for A Level students:
Read this short Press Gazette feature on the Times's paywall. Why does the Times head of digital describe the paywall as a success?
You may also want to watch this video from fantastic Media teacher Ms Fisher explaining The Times and the Daily Mirror for A Level students:
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