Audience:Effect Theory 1

 1) Write a definition of a passive audience: 

This is the view audiences passively take information from the media.

2) Write a definition of an active audience: 

This the view audiences interact with and make choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory:

 This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds.

4) Write a definition of the two-step flow theory:

 This is the theory that consumers form their opinions based on opinion leaders like newspapers, politicians and, nowadays, celebrities.

5) What is YOUR opinion on the effect the media has on audiences? Do you think the media makes people think or act in a certain way? Give an example to explain your answer.

 I think the media makes people act in a certain way or talk in a way because its a popular "trend" Eg opinion leaders  like kylie jenner have a strong influence on her fans.