Reception Theory-MC Donald's advert

 

preferred reading: the burger looks juicy and the cheese melting looks delicious and would make the consumer hungry/buy it.

negotiated reading: Some consumers may be tempted but cant eat it due to religion or cultural factors e.g is it halal?

oppositional reading: If  a consumer is against animal cruelty and is vegetarian  or dislikes meat then they wont be able to eat it.