Industries:ownership and control

 1) What is vertical integration? What are the benefits of vertical integration for media companies?

Vertical integration is when one conglomerate  owns different companies in the same chain of protection.

2) What is horizontal integration?

 Horizontal integration is when one company buys another company.

What are the benefits of horizontal integration for media companies?

One of the benefits of horizontal integration is that they make a ton of money and more people can see it from those other companies.

3) What is synergy? A synergy is when a company creates a brand that can be used across different media products and platforms.

4) Give an example of a brand that appears across different media products and platforms.Netflix and Disney

5) Research the different companies that are part of the Disney media empire. This BBC article on Disney buying 21st Century Fox might help. First, list 5 companies that are owned by Disney. This graphic may help you:  

Pixar

Hulu

Marvel

star wars

ABC entertainment 

1) Look at the BBC article linked above. Why did Disney buy Fox - what are the benefits?The benfefits

In the UK, Fox is in the midst of a bid to buy the part of the broadcaster Sky that it doesn't already own. That bid is being investigated by the Competition and Markets Authority (CMA), which is due to publish provisional findings in January.

Iger says Disney bought Fox because of value it adds to streaming service: 'The light bulb went off' Disney chief Bob Iger says that the company's bid for 21st Century Fox assets would never have happened if it weren't for Disney+, its new streaming service