Marcus Rashford - Language and Representations

 Language

1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages. 

Twitter

-Where he can reach out to his fan

updates on his life/brand

Official website

where he advertises designer brands e.g dolce and gobbana

2) How does his website promote the Marcus Rashford brand? His website promotes Marcus by showing which designer brands he advertises and how far he came in his football career.

3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes?

4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least three examples of different posts / images / design from his social media.  He advertises for designer brands/ he campaigned for free school meals.

5) How does Marcus Rashford's online presence use genre and narrative to create a positive brand identity? He makes videos about his personal life and how he got where he is.

Representations

1) How does Rashford use different aspects of mise-en-scene (e.g. clothes/costume) to create very different representations of himself on his own website?He uses clothes to advertise for different brands and he also wears his football uniform to showcase his career.

2) What representations of football or footballers can you find in Marcus Rashford's online presence? Does it reinforce or subvert traditional stereotypes of footballers? He subverts traditional stereotypes by not only perusing his football career but also helping 45% black ethnic people.

3) What examples can you find of website pages, social media posts or aspects of the brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question. 

Marcus empathise with the poor as he comes from a wc family and was close to going through severe poverty. His experience of being poor helps him be more aware of others as he was once in the same position as them so hes trying to make sure kids are getting fed.

4) What representations of masculinity can you find in Marcus Rashford's online presence? Does this reinforce or challenge traditional gender stereotypes? Marcus rashford puts up pictures of him with his football uniform emphasises his muscular arms. 

5) What representations of race/ethnicity can you find in his website or social media? Does this reinforce or challenge media stereotypes? Marcus rashford is one of the British footballers coming from a WC family whose aim is to help the poor.

Look at this Marcus Rashford tweet. How does this help Rashford create a positive representation of himself and also control the media narrative?

By being active on social media he can control the rumours from spreading and creating a bad image of him.By doing this he maintains a positive image on the media which gains him more support.

Read this Guardian feature on Marcus Rashford being a Hero of 2020. What representation of Rashford does this offer? He launched a campaign to prevent child hunger and is seen as a hero by children. 

Read this Guardian Books interview with Marcus ashford. How does Rashford's work on reading and literacy help his reputation? Can you find any other interesting representations here? It helped build his reputation between children and parents as hes helping their kids prioritise their learning. 

Read this news story on Rashford being named one of the top ten most powerful black Britons. What does this suggest about race and ethnicity in Britain and the British media?