Marcus Rashford- Audience and industry

 Audience

1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psycho graphics. Their  target audience are mostly men as they are into football related content.

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He uses social media to update and communicate with his fans to build a deeper relationship with them.

3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  This tells us hes active online and updates his fans with new pictures and content.

4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion).

5) What audience pleasures are provided by Marcus Rashford's online presence? Try and apply Blumler and Katz's Uses and Gratifications theory here. Personal identity is provided because some people may identify with him. Personal relationship is also provided because they may relate to him and surveillance is also provided because they can keep tabs on him.

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford's online presence be?

• Preferred reading (people who love Marcus Rashford):  Young boys
• Oppositional reading (people who criticise Marcus Rashford): 

Industry

1) What is Marcus Rashford's net worth and how does his online presence help him to make money?  Marcus rashford earns 65 million

2) What charities and companies/brands is Marcus Rashford associated with? Why might they want to be linked to the Rashford brand? Charities such as fare share is associated with Marcus rashford  as hes well known and has a good reputation.

3) Research Twitter and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

4) What are the worries about Instagram’s negative effects?

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet