KISS FM

 Audience

Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1) Read page 2. What is KISS FM's mission? Their mission is to entertain 15 to 34 year old women and to discuss life updates.  

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. Their target audience are 60% women  aged 15 to 34.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?

 KISS FM UK is available on FM, DAB, Freeview and Sky,

plus at KISSFMUK.COM, via the KISS Kube app, on social

and at events across the world.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  Kiss fresh plays the biggest urban and rhythmic  tunes in hip hop, house and afrobeats with shows from top djs like tiffany calver. KISSTORY 

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

 They have an app so their audience can download it and watch them from there 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

 Audience are active because during the special event hosted by KISS fresh attract up to 11,000 dressed up fans showed up to the event.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

personal diversion -jordan and perri dont have improvised talks so it allows their audience to feel at peace because their conversation wont be awkward since they are friends.

personal identity- audience may relate to jordan and perri because of their dancing career or may have something in common with them

 

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

KISS FM and tony blackburn are both related to the pirate station therefore they still maintain their original identity to avoid formality.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

 preferred reading- fans love them because they don't have to force a conversation since they already know each other. 

oppositional reading -60% of their audience are female therefore they might not relate to each other as much as male audiences would .